Taco Bell will soon unveil a number of new nostalgic menu items – and all at retro prices.
The new “Decades Menu” announced by the fast food chain Thursday will include limited-time specials from the ’60s to the 2000s, each priced under $3.
The items — which include a popular “90s legend,” a long-requested return, one of the fast food chain’s “most hacked” dishes and other “AND” options — will become available on Halloween in stores across the country.
“Prepare your taste buds, because soon your city can relive the first 50 years of Taco Bell through the new Decades Menu,” the chain said.
The goods include:
- 60’s – Tostada available for $2.19.
- 70s – Green Sauce Burrito available for $2.49.
- 80s – Meximelt available for $2.99.
- 90s – Gordita Supreme available for $2.99.
- 00’s – Caramel Apple Empanada available starting November 21 for a limited time for $2.99.
A new $7 “Luxe Cravings Box” will also feature the popular Beef Gordita Supreme, along with a Beefy 5-Layer Burrito, Double Stacked Taco, chips and nacho cheese sauce, with a medium drink.
“Since its founding in 1962, Taco Bell has introduced coveted, Mexican-inspired products that have delivered new flavors to fans through its menu innovation and created a deep box of favorites that fans consistently call for to be added back to menus. Decades Menu helping to unite generations of fans who fondly remember these menu items with a new era of fans who have yet to experience the joy of a tasty Tostada, taste the legendary Green Sauce Burrito, or
take their first bite of a Meximelt,” the chain said in a release.
As part of the promotion, Taco Bell also plans to drop special throwback merch on Oct. 29, including “limited-edition Decades hoodies and limited-edition stainless steel Decades cups featuring unique designs from the ’60s-’00s.”
There will also be an option to upgrade the purchase of medium-sized cups to a “limited-edition decades cup”, but only while stocks last.
“Everyone remembers the moment they fell in love with Taco Bell and that one special menu item that brings you right back,” Taylor Montgomery, chief marketing officer, said in a statement. “The Decades Menu and the merch we create is an ode to our rich history and a love letter to our fans, whether they’ve been rolling through our drive-thru for decades or are just discovering their first Caramel Apple Empanada.”
Taco Bell is the latest fast food chain to lean on nostalgic releases.
In August, McDonald’s launched new collectible cups featuring nods like Beanie Babies, Hello Kitty and more.
Earlier this month, Rosati’s Pizza offered 1964 prices on a 14-inch pizza as part of a special anniversary deal.