Donald Trump Jr. Has purchased 350,000 shares in Thumzup Media Corp., a fighting start -up of social media that recently adopted a Bitcoin Treasury strategy. The investment, which is valued for over $ 4 million, strengthens Trump Jr.’s commitment to the Bitcoin space when his family is increasingly in line with digital asset companies.
“Expansion of our exploration to other leading Cryptocurrencies matches our commitment to innovation and cautious the treasury,” said CEO of Thumzup Robert Steele. “We believe that a diversified approach to digital assets can improve our financial flexibility as we continue to scale our adtech platform and grow our advertiser base.”
Thumzup, which allows users to make money by promoting products on Instagram, reported only $ 151 in revenue and a $ 2.2 million loss in Q1 2025. Despite its finances, the company headlines came in January when it changed most of its Liquid reserves to Bitcoin, which now had over $ 2 million in Bitcoin. The company announced on Wednesday that it will expand its stocks to include six other coins using revenue from a private share location of $ 6 million.
Trump Jr.’s purchase came after a recommendation from his investment adviser, according to Bloomberg. While Trump Jr. Reportedly has no operational role in Thumzup, both Trump Jr. And Eric Trump as advisers of Dominari Securities, the company that arranged the stock location.
The investment reflects a growing focus on bitcoin from companies associated with the Trump family. Eric Trump recently joined the Consulting Board of Metaplanet, Japan’s leading Bitcoin Treasury company. The company currently has 15,555 BTC and aims to increase it to 210,000 BTC and will be the second largest business owner of Bitcoin in 2027.
Meanwhile, Trump takes Media and Technology Group, the parent company of Truth Social, Big Steps to Integrate Bitcoin into his economic strategy. In June, the company filed for SEC to launch The Truth Social Bitcoin ETF, a fund that will directly contain Bitcoin and mirror its award performance.
In addition to ETF, Trump Media has obliged $ 2.5 billion to build its own Bitcoin state box. At the Bitcoin conference in 2025, Donald Trump emphasized Jr. The company’s direction and said, “We are seriously on crypto – we are seriously on Bitcoin,” said Trump Jr. “We are in three major offers. I think we are at the beginning of what will be the future of financing. And the opportunity is massive.”