Tesla’s Cybertruck continues to make headlines, not only for its unique design, but now for a famous review by motoring journalist Jason Cammisa, whose video recently won Best Journalism Film at the International Motor Film Awards.
Wes Morrill, Tesla’s lead engineer for the Cybertruck, shared insights into the making of the video and reflected on the detailed access Cammisa was given to the project. Morrill explained that Cammisa spent a full day at Tesla’s offices, engaging with various engineering teams, touring test labs and becoming the first non-Tesla person to try out the Cybertruck’s steer-by-wire system.
“We were nervous,” Morrill admitted. “He’s a car journalist and we removed the mechanical elements he’s used to and replaced them with new technology.” To Tesla’s relief, however, Cammisa had only minor feedback on steering feel, which the team quickly addressed before handing the truck over for filming. Now, it’s Tesla’s advantage that engineers are able to turn and adjust things on the fly.
Cammisa had just two days to film nearby, with his team working around the clock to edit the video in time for the Cybertruck’s launch. “Jason told us that his team usually takes weeks to film and months to edit a video of this scale,” Morrill noted, expressing his gratitude for the tight turnaround.
With the embargo lifted on launch day, Cammisa’s Icons video premiered to wide acclaim. “The density of information, combined with how engaging and entertaining it was, blew me away,” Morrill said, admitting he watched the video “an embarrassingly large number of times.”
Cammisa, in turn, praised Tesla’s engineers, saying, “You’ve changed the landscape of the automotive industry with brute force. Well done!” Reflecting on the project, Morrill called it a privilege to be a part of the Cybertruck’s development journey and to see the engineers finally share their hard work publicly.
The award-winning video takes a deep dive into the Cybertruck, showcasing its acceleration, handling and maneuverability. Viewers can watch the full review on YouTube, which continues to gain traction for both content and storytelling. It was by far the best Cybertruck review at the time, and we can admit we watched it a handful of times too.
Tesla’s Cybertruck, described by Cammisa as “the most interesting vehicle of the last 10 years,” continues to outsell traditional EV trucks and has ramped up production, with a launch imminent for Canada.
Watch Cammisa’s fun and informative video below from 10 months ago – it has since amassed over 5.4 million views. It’s so good and the editing team deserves a raise!
