Marketing moves fast, and your AI tools should do more than just keep up – they should help you stay ahead. While the industry is seeing an increase in “agentic” experiences, the true value to your business lies in how these tools connect the dots between data and decision making.
Advertising consultant and Analytics advisor are more than just chat interfaces; they are agentic collaborators designed to bridge the gap between “what happened” and “what to do now.”
Today, we’re sharing five of our best practices and pointers to help you get the most out of your advisors.
Meet the business partner who grows with you
You don’t need to use jargon or know how to code to drive results for your business. Helpful answers are just a question away. It is best practice to ask your advisor questions in natural language, just as you would in a regular chat or with a peer.
Do you need more information or have more questions? No problem. Simply ask a follow-up question to dig deeper, and your assistant will refine her answer to provide more detail or recommendations on what to do next. You can even ask questions like: “run an analysis” or “summarize this data for me.” And our advisors are able to recall previous conversations you’ve had, so you’ll get more sophisticated recommendations over time for guidance tailored to your business.
Find the data you didn’t know you were looking for
Analytics Advisor acts as your personal data analyst: on a mission to unlock hidden value you might not otherwise have found. It proactively identifies new trends and insights for you, even when you weren’t looking for them.
Let’s say you want to report on last week’s metrics and you start with an open question like “how many new users did we get last week?”. Analytics Advisor will first answer the question and then come up with a new insight that you might want to dig into. For example, it might identify some atypical spikes in the data. From there you can follow up with “what caused that spike?” and your personal analyst will look into it.
When you discover that the reason was an increase in traffic from direct and organic search channels, you can find out if it affected your add-to-cart and checkout rate – Analytics Advisor calculates these metrics for you on the fly. To get an analysis of driving to key conversion actions, you can ask the advisor to create a full funnel view: “analyze where users fall from viewing an item to making a purchase.”