At the end of 2024 we predicted the top foods and nutritional trends that would shape 2025. Now that we are halfway through the year, it’s time to revise these expert forecasts. What trends still win speed? Which fizzled out? And what new developments that nobody is coming is redefining now, what healthy eating looks like?
Here is a look at what holds strong, what surprised us and what to keep an eye on the rest of the year.
What we got right (so far)
Fiber finally has its moment
When we predicted that fiber would trend in 2025, it was not just wishful thinking. High fiber foods are everywhere these days, including bowel-friendly yogurt, fiber-enriched snack bars and even soda and consumers are aware.
More people track their fiber intake, share high -fiber meals online and learn how this is nutrients can support bowel health, weight loss and long life. “Fiber is not a fashion,” says Katherine Basbaum, a dietitian for MyFitnessPal. “It has been backed by science for years. It is only recently that mainstream media caught and transforms long-term nutrition advice into a trend. And that’s a good thing!” (1)
Pro Tip: If you are not already tracking your daily fiber intake, the MyFitnessPal app can help you set a goal and gradually increase your intake over time ..
Protein is still the protagonist
Protein-Forward Diets do not go anywhere. Whether it is protein enriched pasta or Greek yogurt with 20+ grams per day. Cup, the high protein trend continues to boom. Social media is full of “protein hacks” (yes, cottage cheese is still one thing), and protein is top-of-mind for anyone trying to build muscle or stay full longer.
GLP-1 users are particularly focused on protein intake to help maintain lean muscle mass during weight loss. “GLP-1’s reduces appetite, which helps with weight loss-but if you do not prioritize high quality protein, you may be at greater risk of losing muscles, feeling weak or missing out on nutrients that support bone health,” Basbaum said. (2)
Pro Tip: Our free meal plan with high proteinine in the MyFitnessPal app offers delicious ways to increase the protein at every meal.
GLP-1 friendly dining is gaining popularity
With the continued increase in GLP-1 medicine, we see a real shift in how people think of nutrition. Less appetite means that each bite must count – and nutrient density is key.
There is increasing demand for meals with high proteinine, fiber rich and antioxidant packed. “When you take a GLP-1 and your appetite and food intake is reduced, there is not much angular room to meet your nutrient needs,” says Basbaum. “One of the best way to do this is to aim for nutritious whole foods as much as possible to make sure you get your macronutrient, micronutrient and fiber requirements.”
Affordable nutrition still means something
When grocery prices remain high, the hunting continues on nutrient -tight foods that do not break the bank. Canned beans, frozen products and bulk grains are for a reason – they are affordable and versatile.
Recipes that break down costs per Portion, wins traction, and we see a steady increase in interest around batch cooking and minimizing food waste. For many, it means meal planning. According to Emily Sullivan, a dietitian with MyFitnessPal, meal planning can help you keep you a budget in many ways, including:
- Reduce food waste by buying only what you are using
- Plan meals that use the same ingredients in several ways
- Use what is already in your fridge and pantry
- Build your meal plan around weekly sale of grocery stores
Pro Tip: Use MyFitnessPal’s meal planner to map your week with meals before shopping. It can help you keep you on a plan, reduce food waste and shop more effectively – so you can save money and make more nutritious choices.
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What surprised us
Protein desserts took over our feeds
We expected protein to tend – but we did not predict Dessertification of the entire category. From protein brownies to collagen cookie dough, this space grows rapidly. Social media helped fuel for craze, with creators sharing health versions of favorite beneficiaries who still satisfy a sweet tooth.
“The advent of Ninja Creami made it easy for anyone to whip up with high proteinis, which is both tasty and helps to meet daily protein targets,” says Sullivan. Although she warns supporters of this tendency to pay attention to added sugar and how much protein is actually in any “high protein” dessert.
Pro Tip: Do you want a protein treatment that actually tastes good? Skip the expensive packaged columns and try to make your own. Blend cottage cheese, cocoa powder and a hint of maple syrup to a high protein chocolate mousse that feels surrender without sugar crash.
Fermented foods got cool again
We knew intestinal health would remain on trend, but the viral increase in kefir, kimchi and miso-based sauces exceeded expectations. Tictokers are now their meals with fermented ingredients, and grocery stores are dedicating more space to these intestinal staples.
“People start to pay attention to bowel health and for good reason. The intestinal microbioma plays an important role in overall health, including factors associated with chronic illness, and we know that fermented foods can affect the intestinal microbioma in both the short and long term,” notes Sullivan. (3, 4)
Pro Tip: Aren’t you sure where to start with fermented foods? Add a spoonful of kimchi or sauerkraut to grain bowls or avocado toast. You will increase the taste and intestinal-friendly bacteria-nin complicated prep required
Prebiotic soda is the new wellness drink
Intestinal-healthy soda with added fiber or prebiotics is taken off and brodures the space between fun and function. They are trendy, tasty and – thanks to influences – everywhere everywhere.
“Prebiotic sodas have risen in popularity as consumers look for bowel -friendly alternatives to traditional sugary sodas. These fizzy drinks contain dietary fibers like Inulin, which can help with nourishing beneficial gut bacteria and support digestive health, depending on individual needs,” says Lauren Cuda, a dietitian with myfite phase.
Pro Tip: Prebiotic Soda can offer a certain nutritional advantage, but it should not be your primary source of fiber. One of the best ways to support digestive health is by regularly eating fiber -rich foods
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What loses steam
Personalized nutrition technology is still niche
We expected more people to jump on portable tape car using real -time data to make nutritional decisions. But while continuous glucose monitors and metabolic trackers are increasing, they are still used for most of the athletes and hard-core health enthusiasts-no everyday eating. High costs and complexity can subside.
“There is limited evidence of health benefits for those without diabetes. For healthy people, costs may not be sound,” says Denise Hernandez, a dietitian with MyFitnessPal.
Intermittent fasting is quiet down
Intermittent fasting is one thing, but it is no longer the buzziest trend in the room. Thanks to changing routines, increasing interest in intuitive eating and GLP-1s that slow down appetite, intermittently fasting fasting feels less like a warm trend, according to Hernandez.
What to look at the rest of 2025
Beauty-from-wind boom
Expect more foods promising benefits beyond nutrition – such as glowing skin, stronger hair and better joints. Collagen, hyaluronic acid and biotin -enriched snacks pick up steam in 2025’s second half.
“There is a strong push for several natural solutions, and I think that is why people are leaning into collagen and biotin! (5)
Carbon -conscious eating
Sustainability is no longer a side message. Look for food marks that illuminate their carbon impact, especially in the protein. Whether it is plant-based proteins or regeneratively raised meat, climate-minded eating is growing quickly-ice among Gen Z.
Just be aware that a label that says sustainable does not mean that the food is nutrient. “Check ingredients and nutrition marks. Look for foods lower in sodium, saturated fat and sodium,” advises Mercer.
The return of “smart carbohydrates”
Colid hydrates get a gleaching. Think of old grains, fiber -rich starch and resistant starch like green bananas and cooled potatoes. Instead of fearing carbohydrates, more people learn to do use them for energy, fullness and intestinal health.
“After many years of low-colhydrate, complex carbohydrates make comeback thanks to their fiber, vitamin, mineral and antioxidant content,” says Joanna Gregg, a dietitian with MyFitnessPal. “Nutritional carbohydrates such as whole grains, fruits, vegetables and legumes not only burn your body – they also support bowel health, heart health and can help stabilize blood sugar.”
Takeaway
Food trends will always develop, but the goals remain the same: to feel good, stay healthy and eat in a way that works for your life. Whether you are focused on protein, fiber, affordable prices or just make small improvements, the MyFitnessPal app is here to help you track your progress and make informed choices every step on the road.
Check-in after the nutritional trend: What we got right (and what surprised us) by 2025 first appeared on the MyFitnessPal blog.