Pintarnya is traveling $ 16.7 million. To power jobs and financial services in Indonesia

Pintarnya, an Indonesian employment platform that goes beyond job matching by offering financial services along with full-time and side gig options, said it has collected a round of $ 16.7 million.

The financing was led by square pointing with the participation of existing investors Vertex Venture Southeast Asia & India and East Ventures.

Ghirish Pokardas, Nelly Nurmalasari and Henry Hendrawan founded Pintarnya in 2022 to tackle two of the biggest challenges that Indonesians face daily: to earn enough and borrow responsibly.

“Traditionally, mass employees in Indonesia find jobs offline through job fairs or mouth-to-mouth, where employers are buried in paper applications and candidates who rarely belong. To borrow, their options are often limited to family/friend or predators lenders with hard collection practices,” Henry Hendrawan, co-founder of Pintarnya, Technically. “We digitize jobs that match with AI to get employment faster, and we give workers more secure, healthier lending options – designed about what they can reasonably afford, rather than push them deeper into debt.”

About 59% of Indonesia’s 150 million workforce is employed in the informal sector, highlighting the difficulties that these workers encounter accessing formal financial services because they lack verifiable income and official employment documentation.

Pintarnya tackles this challenge by working with asset -supported lenders to offer secured loans using security such as gold, electronics or vehicles, Hendrawan added.

Since seed financing in 2022, the platform is currently earning over 10 million job -seeking users and 40,000 employers nationwide. Its revenue has risen almost five times over years and expects to reach break-even at the end of the year, Hendrawn noted. Pintarnya primarily serves users aged 21 to 40 years, most of whom have a high school education or a diploma at the university level. The start -up aims to focus on this underrated segment in view of the large population of blue collar and informal workers in Indonesia.

“Through the journey of building employment services, we discovered that our users needed more than just jobs – they needed access to financial services that traditional banks couldn’t provide,” Hendrawan said. “We digitize jobs that match with AI to get employment faster, and we give workers more secure, healthier lending options – designed about what they can reasonably afford, rather than push them deeper into debt.”

While Indonesia already has job platforms such as Jobstreet, Calibrr and Glints, these primarily accommodate roles with white collar that represent only a small part of the workforce, according to Hendrawan. Pintarnya’s platform is designed specifically for workers with blue collars that offer tailor-made experiences, such as quick opportunities for walk-in interviews, affordable e-learning on relevant skills, options for supplementary income and seamless connections to financial services such as loans.

The same trend is evident in Indonesia’s fintech sector, which similarly caters to consumers of white collar or consumers. Conventional credit scoring models for loans that depend on stable monthly income and bank account activity often leave blue collar workers overlooked by existing fintech providers, Hendrawan explained.

When asked which fintech services are most in demand, Hendrawan mentioned: “Given their employment status, lending is the most sought-after financial service for Pintarnya’s users today. We plan to ‘master’s training for micro-savings and investments on the way through innovative products with our partners.”

The new funding will enable Pintarnya to strengthen its platform technology and expand its financial service offerings through strategic partnerships. With most Indonesian workers employed by blue collar and informal sectors, co -founders see significant growth opportunities in the local market. Take advantage of their extensive experience in managing companies in Southeast Asia, they are also open to exploring regional expansion when the timing is right.

“Our vision is that Pintarnya should be the daily companion who allows Indonesians to not only get ends up meeting today, but also plan, grow and upgrade their lives tomorrow … In five years we see Pintarnya as Go-to Super App for Indonesia’s workers, not to earn income, but as a trusted partner throughout their life trip,” said Hendrawan. “We will be the first stop when someone is looking for work, a place that helps them upgrade their skills, and a reliable guide when making financial decisions.”