Sky Sports is supporting the Darts of Destiny charity challenge for Prostate Cancer UK at the World Darts Championship this year.
Paddy Power has created an opportunity to win a cash prize of £180,000 live on stage ahead of the World Darts Championship Final
In the first of its kind Darts of Destiny sports challenge, one person – chosen at random – will have a shot at glory if they can score 180 points from a maximum of nine darts on Saturday 3rd January.
People can take part via the Darts of Destiny Just Giving page – set up to help raise vital funds for Prostate Cancer UK – with one person to be drawn from a hat for a chance at the huge prize.
If they can score 180 from nine darts in front of a packed crowd, minutes before the best players on the planet take to the stage, they will start the new year with a prize of £180,000 – just £20,000 less than the losing semi-finalists in the tournament will pocket.
Having raised more than £2 million for Prostate Cancer UK in their first two years of sponsorship of the World Darts Championship, this initiative promises for the next tournament to raise even more much-needed funds for ground-breaking research such as Prostate Cancer UK’s TRANSFORM trial – a project that could lead the way to a prostate cancer screening program every year and save thousands from the live screening programme.
Steve Smith, Managing Director of Content, Sky Sportssaid: “Sky’s platforms proved crucial in getting 180,000 men to check their prostate cancer risk during last year’s World Darts Championship. We look forward to expanding the reach, even more men checking their risk and hopefully changing their lives.”
Along with the Darts of Destiny challenge, Paddy Power are also renewing their pledge to donate £1000 to Prostate Cancer UK for every 180 hit at the tournament, which in 2023/24 reached £914,000 (rounded up to £1m) and £907,000 at last year’s tournament.
It’s all part of Paddy Power’s The Even Bigger 180 campaign for 2025/26, with Professional Darts Corporation and Sky Sports once again joining Prostate Cancer UK as partners for the hugely successful initiative following the huge success of The Big 180 and The Bigger 180 campaigns in their first two years of sponsoring the tournament.
Also back this year is the nine darts bonus, where for every perfect leg in the tournament, a cash prize of £180,000 will be split equally between the player who achieved it, Prostate Cancer UK and a fan in the crowd at Ally Pally.
The initiative is also encouraging 180,000 men to check their prostate cancer risk during the tournament, after more than a quarter of a million men took the risk check during the first two years of the campaign.
Laura Kerby, chief executive of Prostate Cancer UK, said: “We’re thrilled to be back on the road with Paddy Power again this festive period as The Even Bigger 180 returns.
“The last two years have changed the game for men, with more than £2m raised amidst some high-octane darting drama – one 180 at a time. This campaign has had an incredible impact in making men across the UK more aware of their risk of prostate cancer and what they can choose to do about it. This is vital as this disease often does not have the most common symptoms of prostate cancer in the earlier cancers. men, and 1 in 8 of our fathers, brothers, grandfathers and mates get it.Unfortunately, too many men are diagnosed at a later stage – when it is much more difficult to treat.
“And yet prostate cancer remains the UK’s last major cancer without a screening programme. We strive to build a world where no man dies from prostate cancer. And the future of screening is already underway. Thanks to the incredible efforts of the PDC players, supported by Paddy Power, the funds raised will go to support game-changing research as our TRANSFORM will help us build a trial that we need. safe and effective screening program for all men, to catch prostate cancer early and save thousands of life.”
Who will win the Paddy Power World Darts Championship? Watch every match exclusively live from 11 December to 3 January on Sky Sports’ dedicated darts channel (Sky channel 407 from 10 December). Stream darts and more top sports with NU.