Bengaluru-based Pronto is helping to bring India’s largely informal domestic help market online. As daily bookings increase and the city’s footprint expands, investors are opening their wallets.
The startup said Tuesday it raised a $25 million Series B round led by Epiq Capital, valuing the nine-month-old company at $100 million. That’s more than double its valuation of $45 million in August 2025 and more than eight times the $12.5 million level when it emerged from stealth in May. Existing investors Glade Brook Capital, General Catalyst and Bain Capital Ventures also participated, bringing the total funding to about $40 million.
Pronto offers fast, structured services for everyday chores—from mopping to cleaning utensils—and promises trained, background-checked professionals on demand.
The startup says it can dispatch workers within about 10 minutes in several of its micromarkets (service-friendly locations in cities it operates), placing the service closer to quick commerce than traditional home services. Each worker – whom the company calls a “Pro” – undergoes personal training and background checks before taking bookings, and is assigned structured shifts aimed at providing more predictable income than the casual arrangements common in the sector.
Pronto now handles 18,000 bookings a day, a significant increase from about 1,000 daily bookings last year, founder Anjali Sardana (pictured top center) said in an interview. The median time between a customer’s first and second order is just two days, she added, with the platform’s top 10% of users placing nine or more orders a month. Sardana said the startup is targeting 70,000 daily bookings by June.
The startup has also moved quickly to expand its geographic footprint, expanding from one city to 10 — including Delhi NCR, Bengaluru and Mumbai — and from five to more than 150 micro markets in the past seven months, Sardana said. Still, the bulk of activity remains concentrated in a handful of markets, with the National Capital Region, which includes cities around New Delhi, accounting for about half of total bookings.
Sardana said Pronto has barely begun to tap into India’s largely offline domestic service market, where most hiring still happens through informal networks. “I still think 99.99% of this market is completely offline,” she told TechCrunch. “In total, less than 100,000 people use a service like this per day, while tens of thousands of households rely on offline arrangements.”
Techcrunch event
San Francisco, CA
|
13.-15. October 2026
Market research backs it up. The overall home services sector, according to a report by Redseer Strategy Consultants, was valued at around 5,100 to 5,210 billion INR (approx. 56,000,000,000,000,000.) by FY 2025. Yet, online penetration was less than 1% of net transaction value, underscoring how deeply the word-of-mouth channel is channeled. But the online segment – currently small – is expected to grow at a compound annual rate of 18% to 22% through FY 2030 as rising incomes, urbanization and demand for reliability and convenience compel more households to try digital platforms.
Building the workforce
Pronto currently works with 4,500 active professionals on its platform, about 99% of whom are women, Sardana said. Workers who complete about 20-day shifts a month earn a median of ₹23,000 to ₹25,000 (about $251 to $273), she added. The monthly worker retention rate is over 70%. Still, demand continues to outpace the deployment of new workers, with bookings growing about 20% week over week, the founder said.
Pronto’s unit economics are still evolving as it expands into newer markets. Sardana said the company is seeing “very positive green shoots” in its oldest micromarkets in Gurugram, where the coverage ratio has turned positive, although newer markets remain in investment mode.
Sardana told TechCrunch that Pronto has burned about $8 million to date and now has about two years of runway after the latest fundraise.
Pronto plans to deploy the fresh capital primarily toward bringing in more professionals, deepening its presence in existing markets and expanding into new cities, Sardana said. It is also testing new offerings such as cooking, car washing and dog walking, and exploring additional categories including salon services. For now, however, core tasks – including sweeping, mopping and cleaning utensils – remain the platform’s most used services.
The startup operates with a core team of about 60 employees, including about 15 to 16 across engineering, product and design, while marketing remains lean with a small brand and performance team, Sardana said.
The competition
Pronto operates in an increasingly heated segment of India’s home services market alongside rivals such as Snabbit and publicly traded Urban Company. Snabbit raised $30 million in late October at a valuation of $180 million — more than doubling in five months — and reported about 830,000 orders in February, up from about 500,000 in December. Urban Company, meanwhile, said its platform crossed 50,000 daily bookings in February.
Sensor Tower data reviewed by TechCrunch suggests that Pronto’s daily active users grew by about 37% to about 101,000 between late January and late February, compared to about 30% growth for Snabbit to about 93,000 daily users over the same period.
Sardana said Pronto remains focused on service quality as the competition builds. “Ultimately, customers will come to the platform that provides the highest quality service,” she said.