As artificial intelligence transforms the landscape around us, the core mission of advertising and commerce remains the same: to connect people with the companies that have the answers, products and inspiration they need. What changes is how this happens.
The age-old trade-off between a smart decision and a quick decision no longer holds. As consumers shop smart and shop fast, marketers and retailers need a new playbook to keep up. Because the only way to win in the age of AI is with AI.
Today at Google Marketing Live, we shared how Gemini is transforming the entire marketing process—harder-working ads, high-performance creative, and deeply integrated agent technology—so businesses can grow and scale faster.
Create ads that answer and inspire: We’re reinventing AI search ads to feel like useful additions to your conversation. These next-generation ad formats close the gap between a person’s initial question and their final purchase, while making it easier to discover new brands along the way. They are instantly tailored to a person’s unique query and offer more context to help people make decisions. And our AI-powered campaigns, like AI Max, remain the best way to ensure businesses are a significant part of the conversation.
Collaborate with Ask Advisor: Introducing a new, unified agent built with Gemini that spans Google Ads, Google Analytics, Merchant Center, and the Google Marketing Platform. Think of it as your always-on strategic partner, connecting the dots across our products to help you save time and grow your business. We’re also reinventing Google Analytics 360 as a new command center for modern measurement to help you better understand today’s consumer journeys.
Scale your creativity: All marketers want more and better creativity — so we’re launching new features in Asset Studio to take the friction out of the process. By centralizing your workflow and connecting your favorite design tools to our latest Gemini models, you can now turn brand guidelines into high-performing creatives, faster.
Make an impact on YouTube: As the platform with the most trusted creators, YouTube is the best place for businesses to build their brand and increase performance. We’re leveraging Gemini to make it easier than ever for brands to discover and collaborate with YouTube creators, and we’re introducing new AI-powered formats to help our partners connect with audiences at the right time. New Demand Gen features help bring all these capabilities together on YouTube, so you can win new customers where the future of media is being built.
Advancing the Agent Trading Era: We’ve laid the foundations for agent trading with building blocks like Agent Payments Protocol (AP2), Universal Commerce Protocol (UCP) and our new Universal Cart. As we invest in these protocols and the experiences they unlock, we’re expanding UCP into new verticals and bringing new UCP features on Google to more people. Additionally, we’re introducing new tools and data attributes to help your products emerge and be discovered across conversational AI surfaces.
With Gemini as our foundation, we’re redefining what’s possible across Search, YouTube and Commerce. These developments bring us closer to a vision we’ve been working towards for years: a world where AI handles the complexity of execution, allowing you to focus on what matters most. What was once a distant goal is now within reach – and we are excited to build this future with all of you.