Seven years after revealing Mirror at TechCrunch Disrupt 2018, Brynn Putnam returns to the stage where it all began. The Serial Entrepreneur who made a fitness concept for the acquisition of $ 500 million of Lululemon, debuting his latest betting on TECHCRUNCH DISUPT 2025 by San Francisco’s Moscone West in October.
Putnam’s path from the breakthrough disrupt moment to today is a story of very smart timing. Mirror, the connected fitness unit that brought boutique training courses in houses, launched, just as the pandemic created an unprecedented demand for the home fitness solutions. The timing turned out to be so prescient that Lululemon acquired the company for $ 500 million just two years after its disturbance debut.
Now Putnam is focusing on another cultural shift – the growing desire to disconnect from screens and restore connection again with family and friends in person. Her new company, still operating in Stealth Mode, is developing consumer game hardware designed to bring people face to face rather than isolating them behind individual devices.
“We’re getting into a golden age of hardware,” Putnam recently told TechCrunch at one of its investor-focused strictly wing nights pointing to the convergence of mature display technologies, affordable components and AI capabilities that make new types of interactive devices possible.
The new venture represents a shift in priorities for putnam. Where Mirror was about individual performance and self -improvement, her latest project focuses on shared experiences and strengthens relationships. She describes it as using technology not as the primary experience, but as an opportunity for better human connections.
To gain inspiration from Nintendo’s philosophy of using “withered technology with lateral thinking” – mature, affordable components combined with innovative experiences – Putnam follows PlayBook that made the mirror a success. Instead of pushing technological boundaries, however, she focuses on creating compelling user experiences with proven hardware.
The game area represents a natural next step for Putnam, who built his reputation on understanding how technology can motivate behavioral change. Her boutique-fitness studies taught her how to create engaging group experiences, lessons she applied to Mirror’s virtual classes and now to game scenarios that encourage face to face to face interaction.
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Lerer Hippeau, the venture company, which led Mirror’s round of $ 3 million, has already participated in a very competitive financing round for Putnam’s new company that signaled a strong investor confidence in her ability to identify and exploit consumer trends.
The timing is also in line with a wider resurgence in consumer hardware investment. After many years of focus on company software and AI-Infrastructure, investors show renewed interest in consumer-facing hardware that can utilize AI and mature component ecosystems to create new categories of devices.
Putnam’s performance in Disrupt 2025 comes as TechCrunch celebrates its 20 -year anniversary, and participants can be sure that we gather the biggest names in technically to share insight into the future of innovation.
Meanwhile, for entrepreneurs and investors who see consumer engineering trends, Putnam returns to Disturbing phase Gives a chance to see how one of the category’s most successful recent founders places themselves for the next wave of innovation. Don’t miss it. Sign Up now for Disrupt 2025 To see what Brynn Putnam reveals next time and save up to 668 $ by September 26, 23:59 PT PT.
Technological Episent of the Year runs 27-29. October in the San Francisco Moscone Center.
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