10 industry leaders who are building the agency business with Google Cloud

10 industry leaders who are building the agency business with Google Cloud

The most profound breakthroughs in artificial intelligence have moved beyond the research lab. Now they are forged within the production lines of the world’s most sophisticated companies.

What we are witnessing is the emergence of the Agentic Enterprise – a fundamental restructuring of the modern organization. AI agents are moving out of the sandbox and onto the front lines, in engineering consoles and consumer apps, in retail scanners and bank branches, factories and the power grid.

This is a conscious shift towards unprecedented scope that expands the very boundaries of what an organization can deliver.

The deep scope of this transition is on full display in Las Vegas this week, where hundreds of Google Cloud customers are showcasing agent systems at Next ’26. Already, they have a real influence on what they sell, how they work and where the future is headed.

These innovations are possible thanks to cutting-edge AI research, powerful and reliable infrastructure, engineering expertise – and above all, the vision of our customers. Figuring it out is the easy part, building it is where the real work happens and it’s what drives so much of what we do at Google Cloud. Our fundamental mandate is to ensure that Google’s product roadmap is forged by the world’s most complex business challenges, while our overall strategy remains deeply rooted in our most profound technical innovations.

The transformation towards the Agentic Enterprise is a global phenomenon that is taking hold across various industries and leading organizations worldwide. We’re proud to highlight 10 marquee examples that illustrate the sophisticated systems we’re creating with these visionary companies.

These partnerships show the way for our builders and managers and provide a blueprint for how you can achieve unprecedented scale in your own ecosystem.

Capcom

What they do: Capcom partnered with Google Cloud to build agents that enhance the gameplay experience and free up developers for creative work. These specialized AI agents – including visual inspection, predictive and institutional knowledge agents – support the highly complex process of playtesting. They autonomously navigate massive digital worlds to identify bugs, visual errors and audio inconsistencies, logging more than 30,000 hours of testing per month. This shift allows Capcom’s creative teams to move away from “defensive development” and focus on high-value creative innovation.

What they say: “With Street Fighter 6, Capcom takes a revolutionary new look at fighting games that entertains new and returning players alike. It was crucial that the launch of the latest title in the acclaimed Street Fighter series made a flawless first impression. Working with Google Cloud ensured a seamless, scalable and secure launch that allowed us to host over a hundred thousand players at once.” — Shinichi Inoue, Vice President of Engineering, Capcom

Citi wealth

What they do: Citi Wealth launches Citi Sky, an always-on AI-powered member of the Citi Wealth team that aims to transform how clients in the US access market insights, act on opportunities and engage with their financial advisors. Built with technology from Google Cloud and Google DeepMind, Citi Sky uses conversational interaction and multilingual capabilities to create a more intuitive, responsive and personalized wealth experience. It elevates and extends the Citi Wealth customer journey while empowering advisors.

What they say: “For decades, managing your financial life meant navigating apps, calls and meetings. With Citi Sky, you simply ask – and act. At the center is a universal question: ‘Am I financially okay?’ Citi Sky answers that in real time, bringing together insights and execution in a way that’s simple and clear. It does not replace our advisers – it makes them more powerful, extends their reach and deepens their influence. In fact, Citi Wealth plans to add advisors in the coming years.” — Andy Sieg, Head of Wealth, Citi Wealth

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