Amazon Web Services (AWS) is launching an AI Agent -Agency Square next week, and anthropic is one of its partners, TechCrunch has learned exclusively.
AWS Agent Marketplace launch will take place at the AWS summit in New York City on July 15, two people who are familiar with the development told TechCrunch. AWS and Anthropic did not respond to requests for comments.
AI agents are ubiquitous today. And every single investor in Silicon Valley is Bullish at Startups that builds them – though there is some disagreement about exactly what defines an AI agent. The term is somewhat ambiguous and used loosely to describe computer programs that can make decisions and perform tasks independently, such as interaction with software, using an AI model in Backend.
AI -Mehemoths like Openai and Anthropic promote it as the next big thing in tech. However, the distribution of AI agents poses a challenge as most companies offer them in silos. AWS seems to take a step to tackle this with his new move.
The company’s dedicated agent market will allow startups to directly offer their AI agents to AWS customers. The marketplace also allows corporate customers to browse, install and look for AI agents based on their requirements from a single place, says a source.
It could give anthropic – and other AWS Agent Marketplace partners – a significant boost.
Anthropic, which already has Amazon’s backing and is reportedly in line with another investment of several trillion dollars from the e-commerce company, AI’s future sees primarily with regard to agents-in the least for the coming years. Anthropic builds AI agents internally and allows developers to create them using its API.
AWS ‘marketplace would help anthropic reach more customers, including those who may already use AI agents from its rivals, such as Openai. Anthropic’s engagement in the market could also attract more developers to use its API to create more agents and eventually increase its revenue. The company already hit $ 3 billion in annual revenue in late May.
Like any other online marketplace, AWS will take a cut of the revenue that Startups earn from agent installations. However, this share will be minimal compared to the market’s potential to unlock new revenue streams and attract customers.
The market model allows Startups to charge customers for agents. The structure corresponds to how a marketplace can price saas offers instead of bundle them into wider services, one of the sources says.
Amazon is not the first tech giant to offer a marketplace for agents. In April, Google Cloud introduced an AI Agent marketplace to help developers and businesses list, buy and sell AI agents. Microsoft also introduced a similar offer, called Agent Store, within Microsoft 365 Copilot a month later. Similarly, company software providers, including Salesforce and ServiceNow, have their own agent market sites.
That said, we have not yet seen how successful these marketplaces are for smaller AI startups and companies seeking specific AI agents.