With YouTube, you no longer have to choose between building your brand and increasing performance. To fuel your next wave of growth, we’re introducing new Demand Gen capabilities that bring trusted creators and AI-powered relevance together to help optimize creativity, drive discovery, and win new customers before they even start looking.
Deliver more effective creativity
We’re making it easier to build powerful assets that scale across YouTube and other Google platforms more efficiently.
With just a few prompts, you can build more relevant and effective YouTube ads with multimodal video creation in Asset Studio. Plus, advertisers can easily boost authentic creator partnership videos right in the asset selector during the Demand Gen campaign setup.
For retailers, displaying dynamic product videos at scale will soon be even more seamless. Simply upload videos to Google Merchant Center to dynamically distribute them across Demand Gen campaigns based on real-time user interest.
Create discovery across multiple surfaces, verticals and markets
Once your ad is ready, Demand Gen finds your audience where they engage the most. New Google Maps inventory connects your brand with people exploring their local areas. And for those who prefer to shop online, we’re expanding payment links to nine new markets, moving customers from discovery to purchase with fewer clicks. We’ve also expanded product feeds into more surfaces and verticals – including automotive – enabling brands to showcase their inventory with more comprehensive data. In fact, advertisers with a wide range of products typically see a 33% increase in conversions when using product feeds in their Demand Gen campaigns.
Measure what matters with precision
New campaign tools make it even easier to get started and optimize. With AI-assisted Demand Gen campaign creation, you can combine settings from an existing campaign like Performance Max with best practices that drive performance in Demand Gen – with just one click. Advertisers maintain transparency in all campaign settings and can adjust before publishing.
Plus, our end-to-end strategies make it easier than ever to prove your ROI. You can:
- Use Campaign Type Attribution to isolate all conversions from Demand Gen, allowing for accurate performance comparisons with channels like paid social.
- Measure how Demand Gen complements Performance Max with Uplift Experiments.
- Leverage advanced, privacy-safe third-party integrations with partners like TransUnion to connect YouTube exposure to business results across your entire media mix.