Captions, an AI-run video creation and editing app for content creators who have secured over $ 100 million in venture capital to date for a $ 500 million valuation, redirects to Mirage, the company announced on Thursday.
The new name reflects the company’s broader ambitions to become an AI research laboratory that focuses on multimodal basic models specifically designed for card-shaped video content for platforms such as Tikkok, Wheels and Shorts. The company believes this approach will distinguish it from traditional AI models and competitors such as D-ID, Synthesia and Hour One.
The rescheduling will also unite the company’s offerings under an umbrella, which brings together flagship-focused-focused AI-Videoplatform, captions and the newly launched Mirage Studio, which caters to brands and ad production.
“The way we see it, the right race for AI video has not begun. Our new identity, Mirage, reflects our extended vision and commitment to redefining the video category, starting in short form, through Frontier AI research and models,” CEO Gaurav Misra told Techcrunch.
Sales track behind Mirage Studio, launched in June, focuses on enabling brands to create short advertisements without relying on human talent or large budgets. Simply submitting an audio file generates AI video content from scratch with an AI-generated background and custom AI-AVATARS. Users can also upload selfies to create an avatar using their equality.
What separates the platform, according to the company, is its ability to produce Ai-Avatars that have natural-looking speech, movements and facial expressions. In addition, Mirage says it does not depend on existing inventory recordings, voice cloning or lip synchronization.
Mirage Studio is available under the business plan, which costs $ 399 per day. Month for 8,000 points. New users receive a 50% discount on the first month.
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Although these tools are likely to benefit brands that want to streamline video production and save some money, they also trigger concerns about the potential impact on the creative workforce. The growing use of AI in advertising has led to setbacks, as seen in a recent Guest Advertisement in Vogue’s July-Print Edition, containing an AI-generated model.
As this technology becomes more advanced, it becomes increasingly difficult to distinguish between genuine and deep phase videos. It is a difficult pill to swallow for many people, especially considering how fast wrong information can spread these days.
Mirage recently addressed his role in Deepfake Technology in a blog post. The company recognized the real risks of wrong information and also expressed optimism about the positive potential of AI video. It mentioned that it has taken moderation measures to limit abuse, such as preventing imitation and demanding consent for the use of equality.
However, the company emphasized that “design is not a catch-all” and that the real solution lies in promoting a “new kind of media competence” where people approach video content with the same critical eye as they do news headlines.