As the tension builds for the Olympic and Paralympic Games in 2026 and 2028, we advertise a partnership with LA28, Team USA and NBCuniversal to create a more personal and interactive experience for American fans, athletes and the dedicated team of up to 70,000 volunteers and members of the workforce who plan and deliver LA28 games.
This partnership is gathering the latest progress across Google Search, Gemini and Google Cloud to bring you closer to all action. We support the analysis of Team USA training and bring you new ways to search for information under NBCuniversal’s coverage. And we help LA28 players as they prepare for the first Olympic and paralympic games in the United States of 26 years. NBCuniversal will also collaborate with YouTube to give fans even more exciting content.
Here’s how we help Team USA athletes compete in Milan Cortina, and how we support viewers, businesses and sports fans as they navigate the upcoming LA28 solath and paralympic games.
Google Search and Gemini: Help you answer complex questions
Based on our collaboration last year with NBCuniversal and Team USA, Google Search will be an official partner for the LA28 games and our products and features will be a key fixture in NBCuniversal’s coverage. You will find tips on how to use our latest search AI features to easily access the information you are looking for.
Our most powerful AI -searching experience, AI mode, will take the center. NBCuniversal programming shows how you can use AI mode to ask what is on your mind and get detailed explanations, then follow up, verify information and dig deeper with useful links to content across the web. We put tools and features like Gemini directly into the hands of Team USA athletes so they can explore and ask about the things that inspire them.
Google Cloud: Serves the most technologically advanced Olympic and Paralympic Games in History
Google Cloud will act as the official cloud provider for the LA28 games, bringing the best in AI technology to improve the experience of fans, athletes and businesses. AI will be used to help with everything from analyzing training for Team USA athletes as they prepare for Milan Cortina and Los Angeles, to surface real-time insight on complex sports data, to measuring viewing in NBCuniversal’s coverage. Google Cloud and Google Workspace will also serve as key LA28 playing tools for planning and logistics, helping to solve the massive, real world puzzle with managing over 70,000 volunteers and members of the workforce.
YouTube: To bring fans even more content with NBCuniversal
We work with NBCuniversal to give fans exclusive card molding on YouTube, which serves as an extension of the company’s coverage.
So whether you are navigating LA28 events in person, searching for the latest medal count or wanting to dive deeper into the competitions or athletes, we help you stay in the loop. We will share more details in the coming months about how our technology will emerge during the Olympic and Paralympic games.