Let’s start with what we need to get the right basic.
For over 25 years, Google has been a committed partner in Europe with 30,000 employees, 7 data centers, 13 cloud areas and 6 underwater cables supporting the region’s digital economy.
We are all in ensuring that Europe not only participates in the AI ​​Revolution, but helps to lead it.
And Europe has the crucial building blocks to do just that, like a talent pool, which is nothing, world -class universities and a single market that – in theory – in theory – helps new innovation scale.
But in order to build for the future, you must establish the supportive framework needed for innovation to thrive.
We can meet to create it.
It’s time to simplify – time to focus on designing regulation that is focused, adjusted and balanced.
Let’s start with focused.
Regulation of ways that support AI innovation means focusing on the real effects of AI.
It seems to fill regulatory gaps instead of developing sweeping rules that stifle advantageous uses at a lower risk of AI.
And it requires that we oversee the output, not input – to control risks and consequences, not micromanage science.
Good regulation is also in line.
By applying existing rules to AI applications and harmonizing an international framework, we can let model providers develop AI in Europe and offer their latest and best models to European companies and citizens.
Finally, this early in the course of a new technology, good regulation is balanced.
Regulation should seek to avoid injury, yes, but it should also be designed to nurture the spirit of innovation and to enable AI’s enormous potential.
We have to look hard at outdated rules that can slow us down.
Efforts such as harmonizing cybersecurity reports and the upcoming digital omnibus packages encourage steps towards this goal – provided we include meaningful simplification and explain all business sizes.
Critical: The Europe Commission wants your input to shape this agenda – so be sure to share your views before October 14.
It is so important that we get this right, because as we outline in our new report with implementation, up to 40% of AIS innovation potential depends on growing innovative digital companies here in Europe.
In our conversations with European companies and entrepreneurs, we hear again and again that adapting rules, streamlining rules and reducing administrative burdens would go a long way to helping them compete on equal terms globally.
So getting the solid regulatory foundation in place should be step one.
From there we can switch to step two: It’s time to build.