AI video generation startup Luma has launched Innovative Dreams, a production company built in partnership with Wonder Project, a streaming service that produces religious films and TV on Amazon Prime.
The chain’s first show will be called “The Old Stories: Moses,” starring British actor Ben Kingsley and launching this spring on Prime Video.
“Innovative Dreams is a production services company where experienced filmmakers from director Jon Erwin’s team and Luma’s creative technologists work with amazing studios and filmmakers to help them realize ambitious ideas,” Luma said Thursday in a social media post.
The company envisions creative teams collaborating in real-time with Luma Agents to make changes to sets, props and lighting, as well as bring in footage of human actors. Luma Agents are the company’s newly launched tools designed to handle end-to-end creative work across text, image, video and audio.
“This is a significant improvement over the current virtual production and performance capture processes, where things are only assembled in post,” Luma’s post said. “This is the harnessing of AI—not just faster or cheaper, but better than what came before.”
Luma is not the only startup to go from tools to production. AI startup Higgsfield launched an original series last week, starting with a 10-minute sci-fi episode, and London-based creative studio Wonder Studios is working on a documentary with Campfire Studios.
The launch comes the same week that competitor Runway’s co-founder and co-CEO Cristóbal Valenzuela said movie studios should take the $100 million they spend on a single film and instead use AI to produce 50 films to increase their chances of making a blockbuster.
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Luma founder and CEO Amit Jain has made a similar case, telling TechCrunch that Hollywood’s skyrocketing production costs have made film production increasingly limited. Generative artificial intelligence, he argues, could make filmmaking faster, cheaper and more efficient without sacrificing quality.
That thinking underpins Luma’s new partnership with the Wonder Project.
Launched in 2023, Wonder Project is run by director Jon Erwin and former Netflix executive Kelly Hoogstraten with the goal of serving faith and values ​​audiences globally. Their first project, “House of David,” a biblical drama series about the life of King David, was released on Amazon Prime in 2025.
It’s unclear whether Innovative Dreams will focus exclusively on religious and faith-based content or expand outside of Wonder’s purview. TechCrunch has reached out for clarification.
In a video promoting the partnership, Erwin said Innovative Dreams will use a new “real-time hybrid filmmaking” process that combines performance capture (as in “Avatar”) and virtual production (as in “The Mandalorian”), done live and cheaper using Luma’s tools.
Performance capture is a technique where actors perform in a green screen environment wearing suits and facial markers so that their movements and expressions can be captured digitally and transformed into animated characters. Virtual production involves actors performing on set, often in front of massive LED screens instead of a green screen, while real-time game engine graphics create the environment around them, blending the physical and digital worlds during filming.
Luma’s tools, Erwin said, allow them to film a human actor anywhere and then transport it to a photorealistic stage, or go even further by generating a new face that looks like a completely different person but still maps to the actor’s movements and facial expressions.