Apart from the antivirus -Apps, the cybersecurity industry has traditionally been business for business, with regular internet users back on their own to protect themselves. And older people who did not grow up with the internet and smartphones are perhaps the most vulnerable.
Zorasafe, a start -up founded by sisters Catherine Karow and Ellie King Karow will step in and help them. Their idea is to create an app that not only protects older people from scammers and hackers, but also teaches them how to remain in safety through gamified microlearning when Catherine and Ellie told Techcrunch ahead of the Techcrunch Disrupt conference where Zorasafe will be part of Startup Battlefield.
The app is not out yet, but Catherine and Ellie expect to launch it in a month. They said it will cost $ 12.99 a month for individual subscribers and a higher rate for family and group plans.
The first version of the app, Catherine, explained in a phone call, will have multiple features such as a state of scanning QR codes for malware or phishing, the opportunity to send suspicious SMS text messages and E emails to Zorasafe to get them checked out, and a feature to share a known Fidam or threat with the app, so it can add to a database to help others to Users.
“We are trying to incentive social sharing of scams, so we can also warn the entire Zora network at once, so that a person is warned by this fraud, and then we can make sure that everyone in this community is immediately protected,” Catherine said.
Future releases will also include a feature that allows users to get Zorasafe to participate in a suspicious phone call so that the company’s AI system can detect whether it is a scam or a Deepfake call. In this case, however, the app will not listen to or detect the calls, according to Catherine.
When the app detects a threat, it will spin a chat that will explain to the user what this threat was and teach them how to see and handle similar situations in the future, Ellie said.
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“The whole purpose is to build resilience and hopefully do it, so even if you do not directly interact with the app, you are a little more attentive when you interact online,” she added.
Ellie said the AI ​​engine is designed with privacy in mind that performs 85% of the treatment on the device, and only 15% in the cloud, which she claimed will be “disinfected by your personal information before leaving your device.”
Catherine also said they are planning to make an “NFC sticker” that will be incorporated into telephone cases, so users can quickly pull the app up if they get a deep phase call, or even if they fall and need to warn their carers. It’s one of the ways they plan to get around iOS’s limitations on apps monitoring what’s happening on other apps. Another way is to have a “part to Zorasafe” option in the iOS menu that allows users to send text messages or e emails to the company’s systems.
Eventually, the sisters said they also want to expand Zorasafe to children, collaborate with schools and also launch the app in different languages, starting with Spanish.
If you want to learn more about Zorasafe – while also checking dozens of other companies, they hear their seats and listen to guest speakers at four different phases – end us to Disrupt, 27 to October 29, in San Francisco. Learn more here.